Step into the world of…

Bracha Weiss

Project Overview

Bracha Weiss, a high-end kriah and learning specialist, approached us to create a brand identity that would reflect her holistic approach to working with children who struggle in school. Her target market consists of parents seeking specialized, comprehensive support for their children's educational needs. Bracha needed a brand that would position her as an upscale provider who focuses on nurturing the whole child.

The Challenge

Our task was to create a brand identity that would:

  • Convey Bracha's expertise as a kriah and learning specialist

  • Reflect her high-end, comprehensive approach to education

  • Appeal to parents of children struggling in school

  • Portray Bracha's focus on the whole child

  • Establish a sophisticated and trustworthy online presence

The challenge lay in creating a visual identity that would balance professionalism with approachability, while also conveying the unique, holistic nature of Bracha's services.

Strategy Development

Through our discovery process, we defined Bracha Weiss's brand attributes as:

  • High-end

  • Professional

  • Sophisticated

For the color palette, we chose:

  • Gold and bright navy as the primary colors, conveying luxury, trust, and professionalism

The typography selection reflected the brand's sophisticated nature.

Creative Process

The logo design process focused on creating a symbol that would represent both Bracha's identity and her holistic approach to learning. We developed a unique design that combined Bracha's initials "B" and "W" in a way that also depicted an abstract, happy child.

This clever integration of letters and imagery resulted in a logo that perfectly encapsulated Bracha's brand essence. The "B" formed the outer shape, while the "W" nestled inside, creating the impression of a joyful, whole child - a visual representation of Bracha's educational philosophy.

The gold and navy color scheme was applied to the logo and brand materials, reinforcing the high-end, professional nature of Bracha's services.

The Solution

The final brand identity for Bracha Weiss emerged as a sophisticated and welcoming representation of her specialized services. The logo, with its clever integration of initials and child imagery, became a unique identifier for Bracha's holistic approach to learning and kriah.

We developed comprehensive brand guidelines, including logo variations, color usage, typography rules, and application examples for various marketing materials. This ensured consistency across all brand touchpoints, from business cards to website design.

Additionally, we helped Bracha establish her online presence, creating a website and social media profiles that reflected her new brand identity and showcased her expertise.

Results & Impact

Bracha's reaction to her new brand identity and online presence was overwhelmingly positive. She shared:

"By working with Adeena, we figured out and carved out my professional goals long and short term, since the logo had to reflect that. She helped me develop a brand identity and tailor-made strategy that helped me stand out in the industry. She helped me create my online presence. I would absolutely!!!! recommend her. Mrs Klein is endlessly patient, creative, available, very quick in response time and completion time, adds her own unique touch to it and over all an absolute pleasure!"

The new brand identity successfully positioned Bracha Weiss as a high-end, holistic learning and kriah specialist. The unique logo design and sophisticated brand elements have given Bracha a strong foundation to stand out in the educational support industry. Her new online presence has expanded her reach, allowing her to connect with more parents seeking specialized support for their children.

The branding process not only resulted in a beautiful visual identity but also helped Bracha clarify her professional goals and develop a tailored strategy for her business. This comprehensive approach has set Bracha up for long-term success in her field.