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Eclipse USA

Project Overview

Oh! That Group, having recently rebranded Eclipse USA, a school and office supply company, approached us to collaborate on redesigning the packaging for Eclipse USA's product line. This extensive project involved redesigning 90 different packages, each needing to reflect the updated brand while standing out on store shelves. Our role was to work in close collaboration with Oh! That Group to bring the new brand identity to life across Eclipse USA's diverse product range.

The Challenge

Our collaborative task was to:

  • Redesign 90 different product packages in partnership with Oh! That Group

  • Align each design with Eclipse USA's new brand guidelines as established by Oh! That Group

  • Create unique, eye-catching designs for each product

  • Ensure each package would stand out on crowded store shelves

  • Maintain consistency across the product line while allowing for product-specific creativity

  • Work seamlessly with Oh! That Group to ensure brand cohesion and design excellence

The challenge lay in balancing our creative input with Oh! That Group's brand vision, all while creating a cohesive yet diverse range of packaging designs for Eclipse USA's varied products.

Strategy Development

Working closely with Oh! That Group, we developed a strategy that would:

  • Utilize the new brand elements in creative and product-specific ways

  • Incorporate playful and eye-catching design elements unique to each product

  • Maintain a consistent look and feel across the entire product line

  • Highlight the unique features of each product through innovative packaging design

Creative Process

Our creative process involved a deep dive into each product's characteristics and potential visual appeal. We developed several innovative design concepts:

  • For scissors, we created cut-outs on the back of the packaging, cleverly showcasing the product's function

  • The glue stick packaging featured a cute bear character pulling its hand from a honey jar, visually representing the "sticky" nature of the product

  • Construction paper packaging included adorable cut-outs, hinting at the creative possibilities within

  • For modeling clay, we designed a 3D elephant character, bringing a playful element to the packaging

Each design was crafted to be both functional and visually appealing, with careful attention paid to how it would look on store shelves.

The Solution

The final result was a comprehensive redesign of Eclipse USA's entire product line packaging. Each of the 90 packages was unique, yet clearly part of the Eclipse USA family. Key features included:

  • Creative use of the new brand elements across all packages

  • Playful, product-specific design elements like the scissor cut-outs and the glue stick bear

  • 3D elements, such as the modeling clay elephant, to add depth and interest

  • Consistent application of the new brand guidelines across all designs

  • Eye-catching layouts designed to stand out on crowded store shelves

Results & Impact

The client's response to the redesigned packaging was overwhelmingly positive. They particularly appreciated:

  • The creative and cute styles used across the product line

  • The innovative use of cut-outs and 3D elements

  • How each design managed to be unique while still clearly part of the Eclipse USA brand

The new packaging designs successfully bridged the gap between the company's new brand identity and the individual personality of each product. The playful elements, such as the glue stick bear and the modeling clay elephant, added a touch of whimsy that appealed to both children and adults.

From a market perspective, the redesigned packaging helped Eclipse USA's products stand out on store shelves, potentially boosting visibility and sales. The consistent yet creative application of the new brand across all 90 products has strengthened Eclipse USA's brand recognition in the competitive school and office supply market.

This project not only met the client's needs for updated packaging but also demonstrated our ability to handle large-scale design projects while maintaining creativity and brand consistency. The success of this project has positioned Eclipse USA for continued growth in their market.