You are professional—
It’s time to be seen that way
Expert brand development, design, and strategy that transforms your personal brand into an industry authority
Creating impactful brands for women who are changing the game:
Remember that feeling?
You had this burning passion. So you turned it into a business.
You DIY-ed your logo, told everyone you knew... But now, you're wondering if you made the right move.
“Did I really think I could launch my own business?”
“I spent thousands of dollars on creating and running an ad. Six weeks later, I’m still waiting for the leads, and this dead end is starting to feel like a brick wall. I think I need an entirely different deliverable.”
“I see women who need this service to make their lives way easier, but no one is offering it. I'm ready to launch my business and fill that gap, but I'm stuck. How do I even start getting the word out?”
“I'm passionate about makeup and helping women feel confident in their own skin. I launched my own makeup line with quality products that can’t be found elsewhere. But months later, I'm still struggling to gain traction. I'm starting to wonder if I should just give up?”
Your passion is real. The value you bring is real.
Don't let "struggling to be seen" be your story.
Hi there, I’m Adeena Klein!
As a woman who's turned several passions into thriving businesses, I understand the journey. The spark, the hustle, the late nights honing your craft. In my 20+ years of entrepreneurship, I've mastered marketing, growth, and scaling.
But most importantly, I've learned the power of being seen.
Being seen with a sharp, professional brand that captures your essence. Being seen in the right places, in front of the right people, at the right time. Being seen in ways that skyrocket your business.
And I'm here to share that gift with you, fellow women entrepreneurs.
With master design skills, strategic thinking, and a can-do attitude, I've helped countless businesses like yours conquer the market with designs that truly work.
Transformations like Makeup By Sara experienced
Before
Makeup by Sara, a talented makeup artist, was struggling to attract new clients. Her outdated branding and generic marketing weren't showcasing the high-end, enjoyable experience she offered. Additionally, her marketing lacked a clear target audience and focused solely on promoting makeovers, which wasn’t the most effective strategy for driving bookings.
After
The transformation was remarkable. The rebranding and targeted marketing efforts significantly increased brand awareness and attracted new clients seeking a luxurious makeup experience. Makeup by Sara solidified its position as the premier destination for women in Jackson who want to enhance their natural beauty.
Together We
Identified the Target Audience: We worked closely with Sara to pinpoint her ideal clients, allowing us to tailor the brand identity and messaging to resonate deeply with them.
Overhauled Core Messaging & Branding: We developed compelling core messaging and a fresh, sophisticated brand identity that truly reflected Sara's unique value proposition. The new logo, colors, and typography created a cohesive visual language that spoke directly to her target audience.
Marketed Strategically: The "Spilling the Secrets" campaign positioned Sara as a makeup authority, offering valuable tips in local media. This approach fostered trust, differentiated her from competitors, and attracted clients seeking expert guidance.
Offered Enhanced Services: We introduced gift cards, expanding revenue streams and providing clients with a convenient gifting option.
“From our first meeting, Adeena's knowledge of the industry and novel approach to both our branding and marketing was refreshing. She took the time to understand our business in-depth and used that to create a seamless brand and marketing campaign that was fun and exciting, and that represents us beautifully. Her easy going nature and timeliness made her a pleasure to work with! We're looking forward to collaborating on our next project!”
Sara Stefansky
Makeup by Sara
Your brand shines when strategy and design align.
Design is crucial—it's how clients see and remember you. But without strategy, placement, and messaging, even the best design falls flat. It's like a beautiful puzzle with missing pieces.
As an experienced brand strategist and designer, I excel at helping you bring all the pieces together.
Pieces like:
Who is your target market and how do you reach them?
Where are the most effective ways to communicate with them (Print ad? Online website? Live events?)
How to consistently reflect the message you want to give off across all platforms.
How does the copy and design interact to create a cohesive brand experience?
With every branding package, you get:
“By working with Adeena, we figured out and carved out my professional goals long and short term, since the logo had to reflect that. She helped me develop a brand identity and tailor-made strategy that helped me stand out in the industry. She helped me create my online presence. I would absolutely!!!! recommend her. Mrs Klein is endlessly patient, creative, available, very quick in response time and completion time, adds her own unique touch to it and over all an absolute pleasure!”
Bracha Weiss, Kriah & Learning Specialist
"I'm thrilled with the results! Not only did I get exactly what I needed, but I also received valuable business advice and a quick turnaround. The broad industry knowledge and psychological insight really set this service apart. I definitely got my money's worth and left very happy."
Chanie Plutchok, CSNAP Photography
With every branding package, you get:
“A rare attribute to the creative world”
“Adeena is a pleasure to work with. She is super fast without compromising on quality, which is a rare attribute to the creative world! Her knowledge and talent work together beautifully to make her a fantastic designer.”
Michal Lieff, CEO, Presence Marketing Firm
“She took the time to understand my business in depth and put a lot of thought and creativity in creating a wow-worthy logo and branding package for me. The final product is a real work of beauty and art and I’m excited to have it represent me and my work. If you’re looking for an easy and pleasant experience with stunning results, choose Adeena.”
Chavie Cohen, Chavie Cohen Copy
