Step into the world of…

Karat Collection

Project Overview

Karat Collection approached us with a vision to revolutionize the maternity clothing market. As a private design wholesale brand, they aimed to cater to heimishe and chassidish women seeking high-end, fashionable maternity wear. Their tagline, "carrying gold," hinted at the premium quality and exclusivity they wanted to convey. Our task was to create a brand identity that would position Karat Collection as the gold standard in maternity fashion.

Strategy Development

Through our discovery process, we defined Karat Collection's brand personality as:

  • Bold: Making a statement in the maternity fashion world

  • High-end: Offering premium quality and design

  • Luxurious: Providing an indulgent experience for expectant mothers

For the typography, we created custom lettering for the logo to ensure a unique and tailored look. This bespoke approach allowed us to perfectly capture the brand's essence in every curve and line of the letterforms.

Our color palette was carefully curated to evoke luxury and sophistication:

  • Rich gold as the primary color, symbolizing luxury and value

  • Deep purple as a complementary color, adding depth and regal elegance

The combination of gold and deep purple created a striking contrast that reinforced the brand's high-end positioning and appealed to the discerning tastes of the target audience.

The Solution

The final brand identity for Karat Collection emerged as a perfect blend of boldness and luxury. The logo, with its custom lettering reminiscent of gold bars, became an instant symbol of the brand's commitment to high-end maternity fashion. The unique design, coupled with the striking gold and deep purple color palette, ensured that Karat Collection would stand out in a crowded market.

We provided comprehensive brand guidelines, including logo variations, color usage, and application examples for various marketing materials and clothing tags. This ensured consistency across all brand touchpoints, from the clothes themselves to advertising campaigns.

The Challenge

We needed to create a brand identity that would:

  • Reflect boldness, luxury, and high-end appeal

  • Resonate with discerning maternity shoppers in the heimishe and chassidish communities

  • Differentiate Karat Collection from competitors offering oversized, less fashionable options

  • Convey the message of exclusive, well-fitting, and beautifully designed clothes

  • Work effectively on clothing labels, tags, and marketing materials

The challenge lay in balancing the boldness and luxury with the specific needs and tastes of the target audience, all while creating a memorable and versatile brand identity.

Creative Process

The logo design process centered around the concept of gold bars, alluding to the brand name "Karat" and the tagline "carrying gold." We created a stylized representation of gold bars that integrated seamlessly with the custom-designed letters. Each character was carefully crafted to reflect the brand's bold and luxurious personality while ensuring readability and versatility.

The custom lettering allowed us to create a truly unique identifier for Karat Collection. We focused on creating letterforms that felt substantial and valuable, much like gold bars themselves, while maintaining an elegant and fashion-forward appearance.

We developed a range of marketing materials, including clothing labels, hang tags, and advertisement layouts. Each piece was designed to showcase the custom logo and utilize the gold and deep purple color scheme to reinforce the brand's luxurious feel and exclusive nature.

Results & Impact

The new brand identity was met with enthusiasm from the Karat Collection team. The custom lettering in the logo and the sophisticated color scheme were particularly praised for their ability to convey luxury and exclusivity while remaining true to the brand's concept.

The bold yet luxurious design elements effectively communicated the brand's commitment to exclusive, well-fitting, and beautifully designed clothes. Feedback from early customer interactions indicated that the brand was indeed perceived as high-end and desirable.

Karat Collection now stands out in the maternity wear market, with a brand identity that truly reflects their "gold standard" in fashion and fit. The custom logo and distinctive color palette have become recognizable symbols of quality and style in the heimishe and chassidish communities, setting a strong foundation for the brand's growth and recognition in the competitive world of maternity fashion.