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Makeup by Sara

Project Overview

When Sara Stefansky of Makeup by Sara reached out, her passion for makeup artistry was clear. Her business, offering makeovers, products, consultations, and courses in Jackson, NJ, was a hidden gem for frum women. From high school girls eager to learn application techniques to women seeking that perfect simcha-ready glow, Sara had something for everyone. But despite her talent, she had a hard time attracting new clients.

The Challenge

Sara's existing brand felt a bit like last season's lipstick – still good, but not quite capturing her vibrant personality or the luxurious experience she offered. Her marketing efforts were stuck in a rut, missing the chance to showcase her full range of services. We needed to give Makeup by Sara a glow-up that would turn heads and fill her appointment book.

Strategy Development

Together, we pinpointed her ideal clients and crafted a brand personality that was:

  • Approachable: Like that friend who always knows how to make you feel beautiful

  • Elegant: Timeless style that enhances natural beauty

  • Luxurious: A pampering experience that makes every client feel like a VIP

We chose a typography trio that felt as perfectly matched as a flawless foundation:

  • Playfair Display Bold: For show-stopping headers

  • Dancing Script: Adding a playful wink to subheads

  • Mr Eaves Sans Book: Keeping things crisp and readable

Our color palette was inspired by Sara's favorite blush compact:

  • Rosy Glow & Petal Pink: Fresh and feminine

  • Blush Blossom & Soft Suede: Sophisticated neutrals

  • Midnight Mocha: A touch of classic elegance

Creative Process

The logo design process was a delicate balance of elegance and creativity. We crafted an "S" that flowed with the grace of a calligraphy pen, embodying Sara's artistry. A tiny diamond star crowned the letter, adding a touch of sophistication without overwhelming the design. The swoosh at the end mimics the fluid motion of a makeup brush, tying the logo beautifully to Sara's craft.

Our marketing approach focused on showcasing Sara's expertise and the luxurious experience she offers. We developed the "Spilling the Secrets" campaign, a weekly feature in local media where Sara shared valuable makeup tips and tricks. Topics ranged from achieving a flawless foundation to creating long-lasting looks for special events.

To complement this, we designed a series of eye-catching ads highlighting Sara's range of services. One of the ads, headlined "Gift those you appreciate with a gift they'll appreciate," introduced stunning gift card options just in time for the end of year and camp season. This not only boosted immediate sales but also introduced new clients to the Makeup by Sara experience.

The Solution

The new Makeup by Sara emerged like a stunning makeover reveal. The brand now radiated sophistication while still feeling warm and inviting. Our marketing strategy shifted focus, using makeup products as a delicious teaser for Sara's full menu of services. We sprinkled these messages throughout local publications where Sara's ideal clients gathered.

Results & Impact

The results? Let's just say Sara's schedule filled up faster than a limited-edition palette sells out. New clients flocked in, drawn by the promise of expert advice and a luxurious experience. But don't take our word for it. Here's what Sara had to say:

"From our first meeting, Adeena's knowledge of the industry and novel approach to both our branding and marketing was refreshing. She took the time to understand our business in-depth and used that to create a seamless brand and marketing campaign that was fun and exciting, and that represents us beautifully. Her easy-going nature and timeliness made her a pleasure to work with! We're looking forward to collaborating on our next project!"

Makeup by Sara is now the go-to destination for frum women in Jackson looking to enhance their natural beauty. And we couldn't be more thrilled to have been part of this gorgeous transformation.