Step into the world of…

Mini Party

Project Overview

Mini Party, a Brooklyn-based startup, came to us with a fresh idea: party rentals tailored for intimate, at-home celebrations. Their mission was to provide young couples and budget-conscious hosts with trendy, affordable decor options for small-scale events. But as a new player in a crowded market, they needed help standing out and connecting with their target audience.

The Challenge

Mini Party had the ideas and the inventory, but they were missing that crucial ingredient - a brand identity that could get the party started. They needed a look and voice that would:

  • Capture their unique position in the market

  • Appeal to style-savvy but budget-conscious young hosts

  • Convey the ease and affordability of their service

  • Stand out in the bustling party rental industry

It was time to give Mini Party a brand makeover that would have people RSVPing "yes" before the invitation even hit their inbox.

Strategy Development

We sat down with the owner Mini Party to define their brand personality:

  • Trendy: As current as the latest Pinterest board

  • Whimsical: Bringing a touch of magic to every celebration

  • Trustworthy: The reliable friend who always knows how to throw a great party

We crafted a typography trio that felt like the perfect party mix:

  • Kalista Serif: For headers that pop like champagne

  • Montserrat Bold: Subheadings with modern flair

  • Montserrat Regular: Body text that's easy on the eyes

Our color palette was inspired by the most Instagram-worthy parties:

  • Terracotta Blush: Warm and inviting

  • Midnight Navy: A touch of sophistication

  • Creamsicle: For that pop of playful energy

  • Wisteria: A soft, romantic touch

Creative Process

For the logo, we wanted something that would make people smile. We took the "MINI" in Mini Party and tilted the first "I" to create a party cup. It was simple, clever, and captured the fun spirit of the brand.

Our illustration style brought Mini Party's offerings to life with whimsical paintings of tablescapes. These charming visuals showcased their rental items in action, giving potential customers a glimpse of the magic they could create.

The ad campaign was all about clever wordplay and visual delight. We crafted headlines that emphasized the ease and joy of using Mini Party:

"Stay with the memories, not the menu stands" "Let our plates take the hassle off your plate" "No more store-rage"

Each ad paired these catchy phrases with our whimsical illustrations, showing off Mini Party's products in picture-perfect settings.

The Solution

The new Mini Party brand emerged ready to celebrate. The visual identity blended trendy design elements with whimsical touches, appealing to young, style-conscious consumers while emphasizing the ease and affordability of the service.

Our marketing strategy positioned Mini Party as the go-to solution for intimate, memorable celebrations without the stress or expense typically associated with party planning. We sprinkled this message across social media, local publications, and targeted online communities where their ideal customers gathered.

Results & Impact

The client was thrilled with the new brand identity and marketing materials. They reported feeling confident in their market position and excited about the future growth potential. The playful yet sophisticated branding resonated strongly with their target audience, helping to establish Mini Party as the trendy, approachable choice for small-scale celebrations.

Mini Party is now poised for success in the Brooklyn party rental scene, with a brand identity that's as memorable and delightful as the celebrations they help create. And we couldn't be more excited to have been part of this festive transformation.